You know sometimes we even amaze ourselves. Like with ‘WEE BRU’. How we managed to get all that taste into a 250ml bottle we’ll never know. You could say that it’s a phenomenal phenomenon.
How would you describe the essence of a flavour that only two people in the world know? One that is such a closely guarded secret that it is held under lock and key in a vault in Switzerland? A taste so precious, so unique that it is our chairman Robin Barr, and he alone, who blends the unique combination of 32 flavours that can be savoured in every sip? There is only one word to describe it.
Phenomenal
And if you didn’t get that right you’ve clearly been drinking something else. So go and de-tox your mouth with a can of IRN-BRU immediately.
Better from the bottle?
Many people swear that IRN-BRU tastes even better when served chilled from a glass bottle. Which worries us slightly. Could it really be true that there is such a thing as the phenomenal taste of IRN-BRU, but better?
We hope that this is just the stuff of legend and that all IRN-BRU tastes equally phenomenal. The feeling when you finish a can is bad enough, but if it really does taste even more phenomenal from a glass bottle then that pain would surely be unbearable.
A suffering, for which getting 20p back on your empty would be little consolation.
Carbonated water, sugar (carbohydrate), citric acid, flavourings (including caffeine and quinine), preservative (E211), colours (E110, E124), ammonium ferric citrate (0.002%)
Typical values per 100ml: Energy – 182 kj / 43 kcal, Protein – Trace, Carbohydrate – 10.5g, Fat – 0g
Of an adult’s guideline daily amount
Who’d have thought something without any sugar could taste just as good? Well we did OBVIOUSLY, that’s why we made it.
... that we first launched sugar free IRN-BRU. Which was also the year that:
JR got shot.
Unemployment reached 2million. (Yes things did used to be that good.)
Stonewashed jeans were in fashion. No, really.
St Winifred’s School Choir were lovin’ their Grandmas.
A good night’s telly was something along the lines of Triangle or Juliet Bravo.
And we all went a bit mad for leg-warmers courtesy of the kids from Fame who were all gonna light up the skies with their names. Mmm, like that happened.
So thanks to us at least something good came out that year.
Carbonated water, citric acid, flavourings (including caffeine and quinine), sweeteners (acesulfame K, aspartame), preservative (E211), colours (E110, E124), ammonium ferric citrate (0.002%)
Typical values per 100ml: Energy – 3.1 kj / 0.7 kcal, Protein – 0g, Carbohydrate – Trace – Of which sugars – 0g, Fat – 0g – Of which saturates – 0g, Fibre – 0g, Sodium – Trace
Of an adult’s guideline daily amount
IRN-BRU 32 was so named in homage to the 32 flavours which give it its phenomenal taste. To the 32 mg of caffeine per 100ml which give it its phenomenal buzz. And to the 32 % extra IRN-BRU 32 which took it from a 250ml can to a phenomenal 330ml one.
We can’t tell you how glad we were that 32 was the magic number and not say 27, or 28 - or any other number for that matter. None of them would have sounded anywhere nearly as good:
See?
Carbonated water, sucrose, glucose, taurine (0.4%), citric acid, glucuronolactone (0.24%), flavourings, caffeine (0.03%), inositol, vitamins (niacin, B6, pantothenic acid, B12), colours (E110, E124, E101)
Typical values per 100ml: Energy – 202 kj / 47 kcal, Protein – 0g, Carbohydrate – 11.5g, Fat – 0g, Vitamins - Niacin 8mg (44% RDA), Pantothenic acid 2mg (33% RDA), B6 2mg (100% RDA), B12 2µg (200% RDA)
RDA = Recommended Daily Allowance
